When do you think about freight forwarding? I hardly believe you think of it when you pick up a toy or a toaster oven from your local store. There is a 90% chance that a freight forwarder was involved somewhere to bring the product to your fingertips.A freight forward is an important part of the supply chain. Now let’s describe the role of the freight forwarder; It’s basically an organization that uses the services of a shipping company or air cargo company to move cargo from point A to point B. Anywhere in the world a freight forward does not own the vessel or aircraft although some shipping companies are freight forwarders.